Easter egg prices rise due to shrinkflation and ingredient costs

Financial Times March 29, 2024, 07:00 AM UTC

Summary: Easter eggs are smaller and pricier in the UK, with a Maltesers egg now costing £13, up from £8. Shrinkflation affects various products globally, prompting US President Biden to criticize companies. Cocoa prices have doubled, leading to chocolate makers downsizing products. Some are substituting ingredients to cut costs. Consumers may see more white and aerated chocolate. Rising prices could impact sales.

Full article

Article metrics
Significance5.2
Scale8.0
Magnitude6.0
Potential7.0
Novelty4.0
Actionability7.0
Immediacy8.0
Positivity2.0
Credibility9.0

Timeline:

  1. [2.0]
    Cocoa prices may stabilize around $9,000-$10,000/ton; caution ahead (CNBC)
    40d
    Source
  2. [5.8]
    Cocoa prices surge, impacting Cadbury and Easter sales (The Guardian)
    44d

  3. [5.0]
    UK Easter spending surpasses £1bn, driven by chocolate demand (The Guardian)
    45d
    Source
  4. [6.5]
    Global cacao shortage leads to record-high cocoa prices (The Guardian)
    47d

  5. [5.8]
    Chocolate prices surge due to cocoa price increase and supply challenges (ABC News)
    47d

  6. [4.8]
    Cocoa price surge impacts Easter chocolate prices and production (CNN)
    47d
    Source
  7. [6.2]
    Climate change impacts cocoa supply, raising Easter chocolate prices (The Associated Press)
    48d

  8. [5.9]
    Cocoa prices soar above $10,000/ton on poor harvests (Financial Times)
    49d

  9. [6.1]
    Cocoa prices surge to record high, supply deficit worsens (CNBC)
    49d

  10. [5.9]
    Cocoa futures hit record high due to supply challenges (CNBC)
    49d