Easter egg prices rise due to shrinkflation and ingredient costs
Financial Times — March 29, 2024, 07:00 AM UTC
Summary: Easter eggs are smaller and pricier in the UK, with a Maltesers egg now costing £13, up from £8. Shrinkflation affects various products globally, prompting US President Biden to criticize companies. Cocoa prices have doubled, leading to chocolate makers downsizing products. Some are substituting ingredients to cut costs. Consumers may see more white and aerated chocolate. Rising prices could impact sales.
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