DS Smith innovates sustainable packaging, aims to eliminate plastic

DS Smith's innovation lab is developing sustainable alternatives to plastic packaging, aiming to eliminate 1 billion pieces of plastic from supermarket shelves by 2025. The company's cardboard solutions, like the "lift up" handle, have attracted major brands' interest. DS Smith is also exploring unconventional materials like seaweed and cocoa shells. The UK's packaging industry faces challenges due to falling demand and rising costs, amid impending recycling regulations.