Bunnings' price-beat guarantee is misleading on exclusive products

Bunnings' price-beat guarantee is misleading for over 9,000 home-brand products, as customers cannot find lower prices elsewhere. This practice raises questions about the retailer's commitment to genuine price matching. The hardware giant's promise to beat competitors' prices by 10% applies to items stocked by other retailers. However, many products, like Citeco ladders, are exclusive to Bunnings, making price comparisons impossible. Critics argue this strategy creates an illusion of low prices, while consumer advocates suggest clearer labeling of home-brand products would improve transparency. Bunnings maintains it complies with regulations and aims to offer low prices.