Bronny James builds his own identity in basketball and business with new sponsorships

LeBron James' son, Bronny, is making strides in his own basketball career while also securing significant commercial deals. These deals, made possible by the NIL (name, image, likeness) rules, have boosted his market value. Bronny has partnered with major brands, including a sportswear company and a headphone manufacturer. His contracts require him to wear his father's signature sneakers during games. These developments mark a shift as Bronny builds his own identity in sports, separate from his father's legacy. His growing sponsorships reflect his potential in both basketball and business.