Broadway's rising costs and tech usage reshape theater this season

Broadway is seeing record ticket prices, especially for shows featuring A-list celebrities like Denzel Washington and George Clooney. This strategy helps producers recoup high production costs faster, as stars often commit to shorter runs. More television shows are being adapted for the stage this season. "Smash" and "Stranger Things: The First Shadow" are debuting, following trends of using TV brands and prequels to attract audiences. Technology, including live streaming and prerecorded video, is increasingly integrated into productions. These elements enhance the spectacle and marketing, as seen in shows like "Sunset Blvd" and "The Picture of Dorian Gray."