Broadcom pressures IT providers, cancels VMware partner program tier
Broadcom has eliminated the lowest tier of its VMware partner program, potentially impacting smaller IT service providers. This move aims to focus on larger VMware deployments. The "Registered" level of the Broadcom Advantage Partner Program for VMware Resellers has been removed across the Americas, Asia-Pacific, and Japan. Broadcom cited a strategic shift, though some partners claim the decision is due to price hikes. This change has led to criticism from affected partners, like Members IT Group, who are now migrating clients to alternative solutions. Remaining partners are warned to maintain activity to avoid losing their status.