Britain launches campaign to showcase popular filming locations for tourists

Britain is set to launch a new campaign called "Starring Great Britain" in January 2025. This initiative encourages visitors to explore popular filming locations beyond London, including cities like Bath, Oxford, and Manchester, as well as scenic areas in Wales. The campaign highlights various iconic sites featured in films and TV shows. For example, fans of "Bridgerton" can visit Bath, while "Harry Potter" enthusiasts can explore Alnwick Castle. Manchester served as a stand-in for New York in "Captain America," and North Wales was a backdrop for "House of the Dragon." Visit Britain aims to attract more tourists by promoting these cinematic experiences. The campaign is part of a broader trend of regenerative tourism, benefiting local communities and businesses. In 2024, nearly 39 million people visited Britain, with expectations for continued growth.