Bridgestone launches soybean-based Turanza Prestige grand touring tire

Bridgestone has launched the Turanza Prestige, a new grand touring tire made with soybean oil. This tire features advanced ENLITEN Technology, offering improved performance, a quieter ride, and a 70,000-mile warranty. The Turanza Prestige shows a 44% increase in longevity compared to its predecessor, the Turanza QuietTrack, and outperforms the Pirelli P7AS Plus in wet braking by 7%. It is designed for luxury sedans and crossovers, with sizes ranging from 17 to 20 inches. Available starting March 1, 2025, the Turanza Prestige aligns with Bridgestone’s E8 Commitment, emphasizing sustainability and performance. It aims to meet the needs of high-end vehicle drivers, enhancing both comfort and safety.