Brands use design, celebrities, and diversity for appeal

trendhunter.com

The July 2025 branding trends highlight design-focused campaigns and celebrity endorsements to boost product visibility and appeal. Brands are leveraging pop culture and celebrity partnerships, such as Jean Paul Gaultier's collaboration with Jennie and JINRO's Squid Game-themed soju. These strategies aim to quickly capture consumer attention. The list also emphasizes diverse representation, including Indigenous-designed products like Wella Professionals' haircare sets featuring artwork by Alanah Jewell.


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Brands use design, celebrities, and diversity for appeal | News Minimalist