Brand Finance names Dubai Police world's strongest

Dubai Police has been named the world's strongest police brand, achieving a AAA+ rating and a score of 9.2 out of 10, according to Brand Finance. This recognition highlights its global leadership in law enforcement. The force excelled in 11 reputation criteria, including ethical conduct and innovation, based on a global assessment across 10 countries. Its brand value is estimated at Dh57.9 billion, contributing significantly to the UAE's national brand. This achievement reflects Dubai Police's commitment to public safety and its evolution into a forward-thinking, technology-integrated model, as stated by the Commander-in-Chief. The recognition underscores the importance of strong public institutions.