Boutique hotels in the U.S. attract travelers seeking unique local experiences

Boutique hotels in the U.S. are gaining popularity as travelers seek unique, local experiences. These smaller hotels, typically with fewer than 100 rooms, offer personalized service and design that reflects the local culture and history. Recent openings include Mollie Aspen in December 2023, featuring Japandi-style interiors, and The Manchester in Lexington, Kentucky, which highlights the region's bourbon culture. Other notable mentions are El Cosmico in Marfa and Hotel Magdalena in Austin, both emphasizing community and local charm. These hotels differ from larger chains by providing intimate settings and curated experiences. They often incorporate local art, food, and design, enhancing the travel experience for guests looking to connect with their surroundings.