Boulder startup Wildcoat launches $500 animal-themed skiwear line

Boulder startup Wildcoat, founded by Carlo DiMeo in 2020, specializes in animal-themed skiwear. The company aims for $2 million in sales this year, a significant increase from $700,000 in 2024. DiMeo recently secured a $300,000 investment on Shark Tank. Wildcoat's jackets feature multiple pockets and detachable components, priced at $460. The brand has expanded its offerings to include various animal designs, such as bears, wolves, and tigers. The coats are manufactured in China and are marketed through events and online sales. DiMeo plans to introduce kids' sizes and new designs, including an eagle and a lion. The company will focus on its core products despite requests for additional items. Wildcoat is also looking to expand its retail presence in ski shops.