Bose showcases next-generation 3D speakers for cars at CES 2025

Bose is expanding its automotive audio business, showcasing next-generation 3D speakers at CES 2025. The new systems will support spatial audio formats like Dolby Atmos and are expected to be available later this year. Bose's latest technology aims to enhance the in-car audio experience, offering immersive sound through various spatial audio formats. The company has partnered with luxury brands like Cadillac and Porsche to integrate these advanced systems into their vehicles. Additionally, Bose's acquisition of Sonus Faber and McIntosh brands aligns with its goal to improve high-end audio in cars. Demonstrations revealed impressive sound quality, highlighting Bose's commitment to both innovative and traditional audio technologies.