Boots launches 2025 sale with up to 90% off popular beauty brands

Boots has launched its 2025 sale, offering up to 90% off in-store and 80% online. This year's discounts began earlier, starting February 3, with in-store shoppers now able to access the highest savings. Popular brands like Drunk Elephant, Soap & Glory, and No7 are included in the sale. Notable deals feature No7's lip gloss library reduced from £20 to £2 and Real Techniques brush sets at 80% off. The sale includes a variety of products, from skincare to fragrances. Items like the Gillette razor set and Lancôme mascara are also heavily discounted, making it a significant event for beauty shoppers.