Bom Dia & Cia's ratings plummet on SBT in São Paulo

natelinha.uol.com.br (Portuguese) — May 30, 2025 at 06:00 PM UTC

The children's program Bom Dia & Cia on SBT is now the lowest-rated show, excluding overnight broadcasts, after its recent relaunch. Its poor performance is impacting the network's overall viewership. On Thursday, May 29, Bom Dia & Cia scored only 1.5 points in Greater São Paulo, according to Kantar Ibope data. This placed it behind even Operação Mesquita and only ahead of overnight programs. This poor performance allowed Record's Hoje em Dia to gain viewers. The show's low ratings have reversed SBT's previous success in the morning time slot. The program, hosted by the clowns Patati and Patatá, has struggled to compete with other networks.

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