Bogg Bag founder turns $60,000 investment into $100 million success story

Kim Vaccarella created the Bogg Bag in 2008 after struggling to find a suitable beach bag. Despite initial setbacks, including a defective shipment, she donated the bags during Hurricane Sandy, which sparked demand for her product. Now, nearly ten years later, Bogg Bag is projected to generate $100 million in revenue this year. The brand has sold three million bags and formed a partnership with Target, gaining popularity for its durability and variety. Vaccarella's business grew without traditional advertising, relying instead on customer-generated content. The brand has cultivated a loyal following, with customers frequently sharing their experiences on social media.