Black Mirror's marketing campaign promoted a fake brain chip

A fictional brain chip called "Nubbin," promoted as a product allowing users to relive memories and escape reality, has gained viral attention. The marketing campaign, featuring a website and video, fooled many into believing it was real. The promotional material led up to the release of Black Mirror's seventh season. The "Nubbin" campaign used a fictional company, TCKR Systems, to create the illusion of a real product. Media outlets even received emails that seemed to confirm the product's launch, increasing the sense of authenticity. The campaign's sophistication caused the Nubbin's existence to be widely accepted. The "Nubbin" is a clever promotion, and is not real. It is linked to the upcoming Black Mirror season, which will premiere on April 10, 2025. The device will feature in upcoming episodes, including sequels to the fan-favorite "USS Callister".