Black Friday 2024 signals shift in holiday shopping habits with online growth

Black Friday, set for November 29 this year, marks the start of the holiday shopping season. Unlike past years, the event has shifted from chaotic in-store crowds to a mix of online and in-person shopping, influenced by habits formed during the COVID-19 pandemic. Retailers have begun promotions earlier, leading to a "Black Friday month" rather than a single day of sales. An estimated 131.7 million shoppers are expected to participate this Black Friday, with 65% planning to shop in stores. Online shopping continues to grow, accounting for 17.1% of retail sales last holiday season. While Black Friday's traditional significance is changing, it remains a key shopping day, blending social interaction with retail activity.