BJP faces challenges with Yogi Adityanath's Hindu unity slogan in Maharashtra elections

In the lead-up to the Maharashtra Assembly elections, Yogi Adityanath's slogan "batenge toh katenge" aims to unify Hindu voters. However, it has caused tension within the BJP's Mahayuti coalition, particularly with the Nationalist Congress Party and the Eknath Shinde faction of Shiv Sena. The BJP seeks to counter caste-based voting and prevent Hindu vote fragmentation, especially in key areas like Vidarbha. Yet, some allies express concern that the slogan may alienate minority communities and undermine efforts to broaden their voter base. As the elections approach, local issues dominate the campaign, complicating the BJP's strategy. The Mahavikas Aghadi coalition focuses on diverse appeals, while the BJP's hardline rhetoric may not resonate outside areas with significant Muslim populations.