Bink water bottles trend on TikTok for hydration

A new water bottle brand called Bink is gaining popularity on TikTok, offering silicone-covered glass bottles in various sizes and colors. The bottles feature a glass window to track water intake and hydration markers. Bink's rise follows the trend of other popular brands like Stanley and Owala. Since Target began selling Bink in December 2024, it has become a recommended choice on social media. The reusable water bottle market in the U.S. is expected to grow significantly, from $2.2 billion in 2023 to $3.4 billion by 2033. Despite the focus on sustainability, many consumers continue to buy multiple bottles, treating them as status symbols.