Bhima Jewellery sets Guinness record with Rs 200 crore sales in one day

Bhima Jewellery in Trivandrum has set a Guinness World Record by achieving Rs 200 crore in sales in a single day. This milestone coincides with the company's 100th anniversary, marking a significant achievement in the Indian jewellery market. The record sales included over 250 kilograms of gold and 400 carats of diamonds, with the flagship showroom contributing the majority. Notably, these sales occurred without any marketing efforts as part of the centenary celebrations. Bhima's leadership emphasized the importance of customer loyalty and trust in reaching this milestone. The company plans to expand its presence in India and internationally, aiming to continue its legacy of purity and quality.