Beats launches 'Listen to Your Heart' campaign for Powerbeats Pro 2 featuring top athletes

Beats has launched a new campaign called "Listen to Your Heart" to promote the Powerbeats Pro 2. The campaign features athletes LeBron James, Lionel Messi, and Shohei Ohtani, narrated by RZA, highlighting their ability to control heart rates under pressure. The campaign aims to connect the athletes' experiences across different sports, focusing on their shared mindset rather than their individual disciplines. It emphasizes the importance of inner strength and control in high-stress situations. The production involved filming in various locations over several months, ensuring a cohesive visual narrative. The campaign reflects Beats' commitment to impactful storytelling, showcasing the athletes' journeys and the power of music in their training.