Caitlin Clark's Nike deal boosts WNBA popularity and representation

The Washington Post April 25, 2024, 06:00 PM UTC

Summary: Caitlin Clark signed a $28 million sneaker deal with Nike, sparking a surge in popularity. The Washington Mystics sold out a game in three hours after drafting her first overall. Clark's deep three-point shot revolutionized women's basketball, setting records and elevating her to stardom. She joins a select group of WNBA players with signature shoes, highlighting racial dynamics in sports. Her success may pave the way for others in the league.

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    Nike nears eight-figure deal with WNBA's Caitlin Clark (Hindustan Times)
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