Bareilly police's road safety campaign reached ten million

A digital road safety campaign, "Parwah," by the Bareilly Zone Police has reached over 10 million people across India, becoming a widespread public movement. The campaign, running from April 19th to May 19th, 2025, aimed to raise awareness about traffic rules using digital platforms like X and Facebook, involving 11 social media teams across nine districts. Awards were given to encourage participation. The success of "Parwah" highlights the effective use of digital media for social change, with AI and social media influencers playing a key role. The Bareilly Zone Police plans to continue using digital campaigns to educate the public on various issues.