Banners now feature product shapes, not text

news.yahoo.co.jp (Japanese)

Businesses are using uniquely shaped "transforming banners" that resemble products like crabs and mackerel to attract attention. These banners, created by Pop Japan, move away from traditional text-based advertising. They aim to be visually striking and shareable on social media, addressing a decline in the traditional banner market. While innovative, the cost of these custom banners is significantly higher than standard ones, limiting their current widespread adoption.


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Banners now feature product shapes, not text | News Minimalist