Bad Bunny's Calvin Klein campaign earns millions

cmjornal.pt (Portuguese)

Bad Bunny's new Calvin Klein campaign generated 7.3 million euros in media impact within 48 hours. The 31-year-old Puerto Rican rapper's partnership with the brand, photographed by Mario Sorrenti, also garnered 56 million views and 3.7 million likes on Instagram and TikTok. Bad Bunny, who has collaborated with brands like Adidas and Gucci, is scheduled to perform in Lisbon in 2026, with ticket prices ranging from 70 to 545 euros.


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Bad Bunny's Calvin Klein campaign earns millions | News Minimalist