Avataar launches Velocity tool for AI-generated product videos

Avataar has launched a new tool called Velocity that creates AI-generated product videos from a product link. This tool allows brands to produce promotional videos more efficiently, addressing the high costs of traditional video creation. Previously, Avataar required human involvement in video creation. Now, Velocity automates the process, enabling brands like HP and Victoria’s Secret to generate videos for a wider range of products, including those without dedicated budgets. The company emphasizes quality and storytelling in its videos, ensuring accurate product representation. Avataar also offers an API for integration with other platforms, aiming to enhance customer experience and drive conversions through engaging video content.