Australian company Game On secures global rights to launch Lionel Messi's fragrance

Australian company Game On Product Group has secured global rights to launch a fragrance brand for football star Lionel Messi. Founders Daryl Czarny and Elliot Rubenstein won the deal after competing against major fragrance companies worldwide. The duo traveled to Miami for a face-to-face meeting with Messi's father, Jorge, after initial talks stalled. Their pitch was successful, leading to a contract that took two months to finalize with Messi's legal team in Spain. Game On has already begun production, shooting a multimillion-dollar TV commercial featuring Messi. The company aims to implement a 10-year business plan, with Messi actively involved in the fragrance's development.