Apple TV 4K prioritizes user privacy

techradar.com

A new report identifies the Apple TV 4K as the best streaming device for privacy because Apple doesn't prioritize selling targeted advertisements. This focus contrasts with competitors. The Public Interest Research Group (PIRG) found that Apple's business model doesn't rely on user data for ad revenue, reducing the incentive to track user activity. This contrasts with devices like Roku and Amazon Fire TV. Unlike some competitors, Apple TV 4K doesn't use automatic content recognition to track viewing habits. While some data is collected anonymously for service improvements, users can limit personalization features.


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Apple TV 4K prioritizes user privacy | News Minimalist