Apple CEO John Ternus Pressures AI Chief to Accelerate Roadmap

pymnts.com —

Apple CEO John Ternus is pressuring AI chief Craig Federighi to accelerate the company's AI roadmap, pushing beyond basic Siri improvements, according to Bloomberg News. Ternus, frustrated by perceived hesitance versus rivals, urged changes in a closed-door meeting. Federighi, known as an AI skeptic with privacy and societal concerns, faces pressure as Apple can no longer dismiss competitors like Meta and Google. Apple recently restricted employee AI use, reflecting rising usage-based costs that challenge CFOs. PYMNTS data shows 62% of large U.S. enterprises spent over $10 million on AI annually, with productivity gains often tied to higher bills.


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