Anastasia Beverly Hills faces backlash over limited shade range in new foundation launch

Anastasia Beverly Hills has launched its new Impeccable Blurring Foundation, but it faces criticism for its limited shade range of 25 colors. Many consumers feel the options do not adequately represent women of color, particularly Black women. Online users have expressed disappointment, noting that fewer than seven shades cater to Black women. Some makeup artists have also criticized the brand, stating they will not include the foundation in their kits due to the lack of diversity in shades. While some loyal customers are excited about the launch, the overall response highlights ongoing concerns about inclusivity in the beauty industry. Many are calling for brands to improve their shade offerings in 2025.