Amazon tests new shopping platform Haul to compete with low-cost rivals in the US

bbc.com

Amazon has launched a new mobile-only shopping platform called Haul in the US, capping product prices at $20. This move aims to compete with low-cost retailers like Temu and Shein, offering products with longer delivery times. Most items on Haul will be priced under $10, with examples including a razor set and jewelry priced around three dollars each. Free shipping is available for orders over $25, with delivery expected in one to two weeks. Haul is currently in beta testing, and Amazon plans to gather customer feedback to improve the service. The company has not announced plans for a UK launch.


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