Alko promotes water safety selling alcohol in Finland

Alko stores are selling alcohol with staff wearing life vests this Midsummer week to promote water safety, as alcohol is a major factor in drownings. The campaign, in partnership with the Transport and Communications Agency, aims to remind people of the importance of safety equipment on the water, as alcohol impairs judgment at just 0.5 promille. Six people drown on average during the Midsummer holiday. Authorities emphasize the importance of a safety-conscious attitude and using life vests, as alcohol is a factor in over half of boating deaths. The campaign hopes to reduce drownings during the summer season.