Alix Earle questions Pantene's reputation after softer hair results

Alix Earle, a 24-year-old influencer, recently questioned on TikTok whether she should have been using Pantene shampoo and conditioner all along. She noted that her hair felt softer after using expired Pantene products, despite common beliefs that they can weigh hair down. Earle shared a photo from high school, highlighting her long, healthy hair, and asked if the negative perceptions of Pantene were myths. Many fans agreed, praising the brand for maintaining their hair health and suggesting that water quality might also play a role. Pantene's website states that its products do not coat or weigh down hair. A Pantene scientist affirmed that the formulas improve hair health, making it softer and more manageable, especially for damaged hair.