Alibaba renames entertainment group "killer whale" to boost growth
scmp.com —
Alibaba's entertainment division is being renamed Hujing Digital Media and Entertainment Group, a move intended to revitalize growth outside of its core businesses. The rebranding, using the Chinese name for killer whale, aims to reflect the group's adaptability and intelligence, according to Alibaba. This follows the company's established practice of using animal-themed names for its various business units. This change is part of Alibaba's broader strategy to restructure and break down internal divisions, aligning with its goal of returning to its original mission and fostering new business ventures.