Algorithms shape social media content, affecting democracy

Social media algorithms, driven by user behavior patterns, shape the content individuals see, potentially impacting democratic processes. This is according to researcher Marie Santini of UFRJ. These recommendation systems, based on "taste communities," suggest content, initially used in the music industry and now applied to various media. This benefits platforms by concentrating data and advertising, while content creators face transparency issues. The article highlights concerns about misinformation spread through social media, impacting areas like health and politics, and calls for platform accountability and regulation to foster a digital environment that prioritizes public interest.