Aldi's 212-piece building block set gains popularity as shoppers resell it for four times the price

Aldi is selling a new 212-piece building block set for $6.99, attracting shoppers who are reselling it on eBay for up to $29.99. This set is part of a growing trend of affordable Lego alternatives. The popularity of Aldi's building blocks comes as the price of traditional Lego sets rises. Other retailers, like MINISO, are also offering similar products, indicating a shift in the market. Aldi is expanding its presence in the U.S., planning to open 800 new stores in the next five years. The company is also focusing on budget-friendly alternatives to popular products, including lamps and hair care items.