Air Jordans decline in popularity among NBA players

Air Jordans have seen a significant decline in popularity among NBA players as of 2025. Only one Air Jordan model ranks in the top ten most-worn sneakers, while the Nike Kobe 6 has become the preferred choice for many players. The drop in Air Jordan's presence is linked to market oversaturation and a decline in resale value. Their share of Nike's revenue fell from 29% in 2022 to 16% in 2023, reflecting a loss of exclusivity. In contrast, Kobe Bryant's sneakers have gained traction, with four models from 2009 to 2013 among the top ten. The Kobe 6 is the most popular, worn by 465 players, highlighting a shift in sneaker preferences in the league.