AIFF partners with Shrachi Sports and Sony for Indian football broadcasting

The All India Football Federation (AIFF) has announced a new partnership with Shrachi Sports Endeavour Private Limited and Sony Sports Network for broadcasting Indian football. This agreement covers 338 matches for the 2024-25 season. Sony will broadcast 110 of the 132 matches in the current I-League season. Shrachi will stream other leagues through its SSEN app, including the I-League 2 and various national championships. AIFF officials stated that this partnership aims to enhance the visibility of Indian football. Shrachi Sports expressed its commitment to supporting the growth of sports in India through this collaboration.