AI must not lead Swiss companies' strategies, says Dunbar

Andrea Dunbar, the technology director at CSEM, argues AI should not be the central focus of company strategies, despite its potential. She believes human expertise remains crucial. Dunbar, a specialist in computer vision, emphasizes AI's role in process improvement but warns against replacing core business knowledge. The CSEM in Neuchâtel focuses on industrial research and development, including AI applications. The rise of generative AI has prompted companies to integrate it for productivity gains. However, Dunbar notes that different industries face varying challenges in adopting these technologies.