Affordable concealer outperforms premium brands, shoppers say

liverpoolecho.co.uk

The e.l.f. Hydrating Camo Concealer, priced at £6.93, is the top-selling concealer on Amazon, drawing comparisons to premium brands like MAC. The affordable concealer boasts high coverage and a long-wearing formula, with over 48,000 global reviews praising its ability to conceal blemishes and dark circles. It is available in 23 shades and is significantly cheaper than MAC's Pro Longwear Concealer. Shoppers have noted the concealer's value, though some recommend using a light touch and setting it with powder to prevent creasing. Other concealer options are also on sale at various retailers.


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Affordable concealer outperforms premium brands, shoppers say | News Minimalist