Adore Beauty opens first Perth stores

perthnow.com.au

Online cosmetics retailer Adore Beauty is expanding its physical presence, opening its first stores in Perth, Western Australia, with the first opening Thursday. This marks the company's initial venture outside of Victoria. The first Perth store will be in Westfield Carousel, followed by a second location in Booragoon two weeks later. Adore Beauty, which launched online in 2000, plans to have 20 stores nationally by the end of 2026. The company's CEO cited WA as its fastest-growing market and plans for further expansion. Adore aims to compete with established beauty retailers like Mecca and Sephora, despite the rise of online platforms.


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Adore Beauty opens first Perth stores | News Minimalist