Universal Music and Deezer create new royalty model for artists.

Universal Music and Deezer have reached a music streaming deal that will create a new royalty model aimed at providing greater rewards to popular artists. Under the new model, artists will be paid more if fans actively seek out their music, rather than if a track auto-plays on the streaming app. The model is designed to prioritize professional musicians and reduce streaming income that goes towards amateurs, AI bots, and white noise soundtracks.