Ogilvy launches division for health influencers to combat misinformation

Summary: WPP's Ogilvy is launching a division for online "health influencers" to combat medical misinformation on platforms like TikTok and Instagram. About 75% of dermatology videos on TikTok are not by certified professionals. One in four people turn to social media for healthcare info. Influencers must disclose pharma partnerships. Ogilvy emphasizes the importance of credibility in health marketing. Regulations vary globally on advertising prescription medicines. Social media plays a significant role in health advice dissemination.

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