Britain launches campaign to boost childhood vaccination rates

Britain is launching a campaign to boost childhood vaccination rates due to a worsening measles outbreak. Routine childhood immunizations have been falling, exacerbated by the Covid-19 pandemic. The UK Health Security Agency aims to reverse this trend through a media campaign. Measles cases in England have risen to 650 since Oct 1, with a post-pandemic low in vaccine uptake. The World Health Organization's 95% coverage target remains unmet.