BTS and UNICEF launch #OnMyMind for mental health
Billboard — April 22, 2024, 05:00 PM UTC
Summary: BTS and UNICEF launch #OnMyMind initiative, part of Love Myself campaign, to support global youth mental health. Participants can send e-postcards sharing their stories and challenges. BTS previously collaborated with UNICEF in 2017 for the Love Myself anti-violence campaign. BTS and ARMY have raised over $6.6 million for the Love Myself campaign as of March 2024.
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