Advertisers paused ads on X due to hate speech
Summary: Apple and Lionsgate paused advertising on X after Elon Musk's controversial tweet. IBM and Disney also halted ads. Musk's antisemitic comments led to a White House condemnation. Apple was a top X advertiser, spending up to $100m annually. Twitter's business declined post-Musk, with rising hate speech. Musk clashed with Apple in 2022. IBM also stopped advertising on X due to hate speech concerns. X CEO addressed discrimination issues.
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