Google introduces new security rules for Gmail business accounts

TechRadar April 2, 2024, 12:00 PM UTC

Summary: Google celebrates Gmail's 20th birthday with new security tools for business accounts. New spam protection rules, effective April 2024, require bulk senders to authenticate emails, maintain a 0.3% spam rate, and offer one-click unsubscribe options. Non-compliance may lead to rejected emails or spam folder placement. Google advises senders to address issues during a temporary error phase before full rejection begins in April.

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