Zomato's District challenges BookMyShow with billboards in India's live events market

livemint.com

Zomato's District launched a billboard campaign directly challenging BookMyShow's dominance in the live events and ticketing market. The billboard, located near BookMyShow's headquarters, criticizes users for staying home and uses outdated booking methods, highlighting District's aggressive entry into the rapidly growing Indian 'going out' economy. This public rivalry reflects the increasing competition in India's live events sector, estimated at over ₹12,000 crore, and continues a tradition of brands engaging in billboard "fights" to generate online buzz.


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Zomato's District challenges BookMyShow with billboards in India's live events market | News Minimalist