Zenith unveils colorful Chronomaster Sport Rainbow at LVMH Watch Week

Zenith has introduced the Chronomaster Sport Rainbow at LVMH Watch Week 2025, marking a shift towards a more glamorous and exclusive image. This new model features 52 multi-colored sapphires, contrasting with the brand's previous understated designs. The company plans to reduce annual production from nearly 20,000 pieces to focus on high-end editions like the £91,126 Rainbow. This strategy aims to elevate the Chronomaster's status amid a growing trend in the watch industry favoring design over technical details. Zenith's bespoke program for VIP clients has gained popularity, allowing for custom designs, including a diamond-encrusted version. This move aligns with broader industry trends as brands adapt to changing consumer interests and a recent downturn in sales.